Product Marketing & Content Manager Automotive Replacement

What to expect

Are you passionate about translating product value into compelling stories? Do you thrive at the intersection of strategy, creativity, and execution?

We are looking for a dynamic and results-driven Product Marketing & Content Manager to lead the development and execution of go-to-market strategies with a particular emphasis on supporting and engaging automotive spare parts distributors and dealers across the EMEA region. 

Working from our office located in Luxembourg and closely collaborating with cross-functional teams — product management, sales, and design — you will create engaging content, position our products in a way that resonates with our target audience and ensure consistent brand communication across all channels.

If you're a storyteller at heart with a strong marketing mindset and a knack for turning complex ideas into clear, impactful content, we’d love to hear from you!

Essential Duties and Responsibilities

• Translating company strategic goals and key strategic initiatives into tactical communication projects and aligning these projects in collaboration with all stakeholders within the Gates organisation that are involved in the bring-to market-process, i.e. product management, business development, market intelligence, regional marketing managers, sales. 
• Sharing methodologies, processes and project plans with internal stakeholders and marketing team members to ensure correct implementation; assigning tasks, following up and displaying a positive attitude with respect to feedback and follow-through. 
• Contributing to the overall value-based marketing knowledge of the first line sales and marketing organisation by spreading a better understanding of inbound, content and value-based marketing initiatives. 
• Initiating, planning, executing, monitoring, and controlling marketing communication projects, implementing the appropriate array of marketing communication online and offline channels, tools, tactics, and plans including events, collateral materials, online activities, content management, brand strategy, and PR & media advertising.
• Collecting all relevant information and managing projects from creation to production, including copywriting & editing, supervising creation, planning, deadlines, content quality, budget, and effectiveness.
• Closely following up on project-related marketing communication expenses and reporting on spends.
• Strongly liaising with internal key contacts (VP Marketing, Sales Leaders, Product Managers, Technical Mnagers, Regional Marketing Managers) to collect all relevant information for managing projects.

Keys to Success

• Using best practices and knowledge of internal or external business issues to improve products or services.
• Solving complex problems and taking a new perspective on existing solutions.
• Working independently and receiving minimal guidance.
• Exercising judgment based on the analysis of multiple sources of information and solving complex problems by taking a new perspective on existing solutions.
• Impacting a range of customer, operational, project, or service activities within own team and other related teams; working within broad guidelines and policies.
• Explaining complex, difficult, and/or sensitive information and working to build consensus.
• Requiring in-depth knowledge and experience.
• Requiring conceptual and practical expertise in own area and general knowledge of related areas.
• Having knowledge of best practices and how own area integrates with others; being aware of the competition and the factors that differentiate the company in the market

Supervisory Responsibilities

• No supervisory responsibilities
• Acts as a resource for other team members; may lead projects with limited risks and resource requirements
• Acts as a resource for colleagues with less experience

Requirements and Preferred Skills

• University degree in Marketing or Business Administration with 5-7 years of experience in a B2B / B2C marketing environment, ideally within an automotive company
• Good commercial judgement and use common sense
• Ability to get results and answers to questions on a timely basis with sometimes limited resources and data
• Excellent communication skills and positive behavior
• Excellent knowledge of MS Office - especially MS Excel
• Fluent in English - spoken and written

#LI-JB1