Sales Manager I, Automotive, Indonesia

Essential Duties and Responsibilities

• THE ROLE:

  We are seeking an experienced and driven Sales Manager to lead the Automotive Power Transmission (PT) business in Indonesia, covering both First Fit (OEM) and Replacement (Aftermarket) markets. This role will be responsible for growing sales, managing key OEM accounts, strengthening distribution networks, and ensuring Gates remains the preferred partner for high-performance automotive belt solutions. The ideal candidate combines strong commercial acumen, deep application know how, and the credibility to influence stakeholders with a winning attitude. 

  RESPONSIBILITIES：

  OEM (First Fit) Business Development

  • Manage relationships with automotive manufacturers (passenger, commercial, 2-wheeler) in Indonesia.
  • Drive spec-in opportunities & ensure Gates’ products are designed into new vehicle platforms.
  • Negotiate long-term supply agreements, pricing structures, & lifecycle management with OEMs.
  • Collaborate with PLM & regional engineering teams to align on technical requirements & product roadmaps.

   Aftermarket (Replacement) Growth

  • Lead sales through distributors, wholesalers, & workshops to maximize coverage across Indonesia.
  • Execute channel programs, sell-in/sell-out campaigns, & promotional activities to drive demand.
  • Monitor & support distributor performance through joint business plans, training, & marketing initiatives.
  • Develop retail activation programs targeting workshops and end-users.

   Market Intelligence & Strategy

  • Track competitor pricing, coverage, & product positioning in both OEM & aftermarket.
  • Identify new opportunities in emerging segments (e.g., EV/Hybrid platforms, premium aftermarket).
  • Provide structured feedback to regional/global teams for product localization & market-fit solutions.

   Customer & Partner Engagement

  • Build trusted, long-term partnerships with OEM decision-makers, distributors, & key workshops.
  • Support Application Engineers in technical discussions with OEMs and distributor training.
  • Represent Gates at industry events & exhibitions to strengthen brand visibility.

   Performance Management

  • Deliver annual sales targets (revenue, volume, margin) across both OEM & aftermarket.
  • Ensure balanced growth between First Fit & Replacement channels.
  • Provide accurate sales forecasts & monthly business performance reviews.

Keys to Success

• Immediate Commercial Impact 

  • Fast, profitable growth, backed by sharp commercial instincts, entrepreneurial drive, & strong prospecting / closing skills.  

  Technical & Application Mastery 

  • Deep product & application know-how—matching automotive belt solutions to customer duty cycles, environments, & pain points to deliver value-based answers.  

  Strategic, Customer-Centric Acumen 

  • Combines market insight, distribution-model fluency (stock turns, margins, rebates, T&Cs), & skilled negotiation to prioritize & win high-value accounts.  

  Relationship & Channel Leadership 

  • Builds trust quickly across all levels, act as a bridge between distributors and internal teams, & drives disciplined account management with structured growth plans.  

  Data-Driven Execution Discipline 

  • Maintains rigorous CRM hygiene—clean data, robust pipelines, & accurate forecasts—ensuring predictable performance & continuous improvement.  

Supervisory Responsibilities

• None

Requirements and Preferred Skills

• • Education – Bachelor’s or Diploma in Mechanical or Industrial Engineering; or equivalent engineering background. 

  • Proven Sales Record – Track record of independently driving sales growth. 

  • Industry Tenure – Minimum 5 years in automotive or hydraulic hose aftermarket sales within Indonesia. 

  • Network – Established relationships with OEMs, distributors, & key aftermarket players. 

  • Sector Exposure – Hands-on experience in automotive, heavy equipment, mining, oil & gas, & industrial plants.